Sectors

Our approach to business starts with your business. We work with our clients to drive business goals.
Our consultants are specialists in the Energy & Renewables, Healthcare, and Technology sectors – current clients range from Abbot and Canadian Solar to Microsoft and Shire. We understand who the influencers are in our target sectors – across media, industry analysts, government and other stakeholders – and have developed a blend of services to help our clients gain profile and mindshare in these complex influencer landscapes.
We communicate to influence – through storytelling – to help our clients overcome any business challenge: driving sales, enhancing corporate reputation, reaching new audiences and markets, managing a crisis and much more. Our services are delivered across traditional and digital channels and include:
- Brand management – creativity and science are combined with our storytelling approach that is built upon our unique methodologies including Master Narrative and Hearts Minds & Momentum
- Corporate reputation and issues management – from corporate responsibility to executive profiling to digital monitoring and crisis comms our corporate leaders have helped all sizes and types of organisations
- Digital communications – our services are delivered across all digital channels including social media and range from multimedia design to community building and engagement. We have a family of software tools including our recently launched Twitter analysis platform, Twendz Pro
TM - Influencer relations – successful public relations depend on much more than media relations We shape our campaigns around stakeholder profiles across all delivery channels
- Analyst relations – our global team of specialists represent technology companies including Microsoft and Hitachi Data Systems across the globe. Whitepaper: AR for sales
- Government Relations – our expertise is based on understanding the influence that our clients need to exert around regulation and policy
- Research and measurement – our researchers complement our unique campaign management and measurement tools to give our clients an intelligent 360 degree view of brand performance
Our tactical services are wide ranging and include:
- Blogging and podcasting
- Broadcast PR
- Cause-Related and Community Based Marketing
- Case study programmes
- Event services
- Executive comms and thought leadership
- Market research and influencer profiling
- Media relations and media training
- Messaging and storytelling
- Product launches and campaigns
- Writing services including speech writing, press releases and website copywriting